(Pearl River Tour) Guangzhou City Explorer - Meituan Travel Self-service Ticket Vending and Picking Machine
Project Name: (Pearl River Tour) Guangzhou City Explorer - Meituan Travel Self-service Ticket Vending and Picking Machine
Project Background & Client Description:
Guangzhou, as an important transportation hub and cultural center in southern China, attracts a large number of domestic and international tourists every year. In order to enhance the visitor experience and simplify the travel process, in response to the growing demand for travel in Guangzhou and to enhance the visitor experience, Meituan Travel deployed outdoor-use all-in-one ticket-selling and pick-up kiosks for popular attractions and transportation hubs in the city. The main purpose of these kiosks is to streamline the travel process, reduce waiting time in line, and make it easier for travelers to access attraction tickets and related services.
Case Topic and Technology Introduction:
The self-service ticket kiosks are weather-resistant and designed to adapt to a variety of outdoor environmental conditions, ensuring uninterrupted operation of the devices throughout the year. These devices not only integrate ticketing and collection functions, but also have the following features:
Water and Dust Resistance: Ensures that the machine can operate in all weather conditions.
Vandal-resistant construction: Designed to withstand external impacts to safeguard the machine and internal components.
Solar Panel Power: Adding solar panels as an auxiliary power source improves energy efficiency.
Technical Challenges:
Durability: The machine needed to be able to withstand the heat, rain and humidity of the outdoors for a long period of time.
Security: Protecting the machine from vandalism and preventing data leakage are key considerations.
User Interaction Experience: Maintaining screen readability in outdoor environments with complex lighting.
The core of the project is to solve the problems of inefficiency and long waiting time of visitors through technological innovation. The kiosks are equipped with advanced touch screen technology, responsive software interfaces, and multilingual support to ensure ease of use for users from different backgrounds.
Specific solutions and application scenarios:
Optimized location deployment: Reasonable placement at crowded entrances and exits and around attractions, easy for visitors to access and operate.
Diversified payment options: Support cash, bank cards and various electronic payment methods to meet the needs of different visitors.
Instant information update: Provide real-time weather information, attraction dynamics, etc. to increase visitors' interactive experience.
Utilization Effect and Revenue Impact:
The introduction of self-service ticket machines significantly improves the speed of tourists entering the attractions, solves the problem of long queues during peak hours, and greatly improves the satisfaction of tourists. At the same time, the multi-functional design of the machine makes the management more efficient and reduces operating costs.
Actual results and benefits:
Easy and fast operation: Visitors can purchase and collect tickets in a few simple steps, with the whole process taking less than a minute on average.
Adaptable to the environment: Machines are stable in all weather conditions, reducing maintenance frequency.
Enhanced Visitor Experience: Reduced waiting time allows visitors to spend more time enjoying the tour.
Customer Feedback and Reviews:
Visitor feedback indicated that the self-service ticket vending machines greatly facilitated their travel, especially during the busy tourist season. The management also recognized the efficient, low-maintenance solution and plans to expand the self-service to more areas.
